I read this book with Irresistible and the Social Dilemma on my mind, so I have a lot of notes here about addiction and big business. Just like everything else, capitalism has screwed over our diets by giving companies the incentive to put shareholders above customers. Food companies employ lobbyists to keep subsidies on sugar/corn syrup/meat, and keep a stranglehold on public organizations. They buy billions of dollars of ads to communicate the message that it’s laziness that has caused the obesity epidemic and to push their products that appeal to the unconscious desires of our brains to produce artificial hunger.